5 Best Influencer Marketing Agencies in UAE

Influencer marketing has steadily become one of the most powerful drivers of consumer buying decisions in the UAE. With creator content deeply embedded in everyday digital consumption, audiences increasingly turn to influencers for recommendations, trends, and brand discovery. As a result, brands continue to prioritise influencer marketing as a key channel and invest heavily in collaborations that deliver real impact.

Not to mention, 75% of UAE residents follow social media influencers, making the region ideal for influencer marketing. (YouGov)

Now, since its inception, influencer marketing in the UAE has come a long way. The strategy has progressed far beyond mere brand mentions, and today it demands scouting the right creators, understanding audience behaviour, deciphering platform dynamics, and tracking performance across every chunk of the campaign journey.

In a market like the UAE, where cultural context, language diversity, and consumer expectations are paramount, this process has only become more complex and demanding.

As the space has sharpened over the years, brands and marketers have realised that executing influencer campaigns in-house is not enough; they require expert guidance. Hence, brands in the UAE are actively seeking help from specialised influencer marketing agencies in the domain.

As the top influencer marketing agencies in the UAE have a better understanding of what works locally, what doesn’t, and how to align creators with brand intent in a manner that is most appealing to the audience.

The best influencer marketing agency in the UAE reads trends early, filters creators with precision, and translates brand objectives into content that audiences pay attention to.

Hence, brands are partnering with the top influencer marketing agency to leverage their structured approach, creator access, and strategic clarity that helps brands direct a crowded creator economy and launch a campaign that provides tangible results.

Below is the list of the best ones in the UAE market for you to partner with the one that suits your brand the best.

List of the 5 Top Influencer Marketing Agencies in UAE

1. GIMA

Being the leading influencer marketing agency in UAE, GIMA has carved out a solid reputation in the Middle East influencer space with its expertise in local insight and trend-forward thinking. The core element of GIMA’s campaign is that they scout cultural signals and audience behavior to shape content that resonates with the Middle East’s diverse communities. What stands out is how they frame their work with real-time campaign tracking and transparent reporting that gives brands visibility into performance from start to finish.

USPs

• Experience of 8+ years in the industry
• Access to 250K+ influencers
• Executed campaigns in the Arab culture
• Worked with more than 1200 brands
• Access to a progressively advanced AI Dashboard

Services

• Influencer marketing across all marketing platforms like Instagram, Facebook, TikTok, YouTube, Twitter (X), LinkedIn, Twitch, and more.
• UGC Marketing

Influencyfy

Influencyfy presents itself as a data-driven influencer marketing company in UAE with deep roots in the wider GCC market. They emphasize authentic audience connection and content diversity as core pillars for shaping how brands are perceived through creators and cultural nuances. They do detailed market research and platform audits with bespoke content planning, and their approach extends into platform-specific execution that adapts to audience behavior.

USPs

• 7.5+ years of experience in the Middle East market
• A network of 270 million+ social media influencers
• A clientele of 1400+ top-notch brands
• Worldwide presence
• 32,000+ personalized influencer campaigns executed
• Owns proprietary Dashboard

Services

• Influencer Marketing across social channels like Instagram, Facebook, LinkedIn, YouTube, TikTok, Twitter, and Twitch.

Grynow

Grynow is more of a performance-led influencer marketing agency with a strong focus on execution depth and content scalability. Their work presents a clear understanding of regional audience behavior, especially in how influencer content is adapted for different markets within the Middle East. Overall, the agency comes across as methodical, outcome-oriented, and well-equipped to handle large-scale campaigns.

USPs

• 8+ years of experience
• 300 million+ influencers network
• 35,000+ personalized influencer campaigns executed
• The clientele of 1500+ leading brands
• International presence in India, the US, the UK, the Philippines, Indonesia, the Middle East, etc.
• Experts from the most prestigious institutions, like IIT, IIM, and IBM.

Services

• Influencer Marketing across all major platforms in the UAE.
• UGC Marketing
• Video Production

Awards and Recognition

• In 2022, awarded by the Economic Times for the best campaign executed.
• Executed India’s Biggest Influencer Marketing Campaign (Most Views)
• Featured by Khaleej Times, Financial Express, Deccan Herald, Forbes, and other media publications in the Middle East.

Videaze

Videaze approaches influencer marketing through a video-first lens, with a clear emphasis on performance-ready content. The agency possesses a track record of executing stellar hyper-targeted influencer campaigns across the GCC. Their positioning pinpoints speed, adaptability, and visual storytelling that fit platform algorithms and audience viewing habits. What stands out is how influencer content is framed to serve multiple touchpoints, from social feeds to ad creatives.

USPs

• 300M+ influencers in different niches
• 8+ years of experience in the industry
• Trusted by 1000+ top brands
• 30,000+ customized influencer campaigns executed

Services

• Influencer Marketing
• UGC Video Ads
• Video Production

IGYGROW

IGYGROW is famous for its data-first approach to influencer marketing, placing strong emphasis on planning precision and audience alignment. At IGYGROW, it’s clear that campaign decisions are driven by structured analysis, with a focus on matching creators to clearly defined audience segments and objectives. Their content direction shows an understanding of how performance signals, audience behavior, and platform dynamics intersect in real campaigns.

USPs

• Onboarded 2 Lakh+ social media influencers across platforms
• 6+ years of experience
• Data-driven Methodologies
• Worked with more than 300 clients
• IIT-IIM alumni

Services

• Influencer Marketing across all major social media platforms
• Video Production

Bottom Line

These are some of the best influencer agencies in the Middle East that understand the industry inside out. With absolute precision, they know how to filter creators with intent, read audience behaviour, and execute campaigns that align with how people consume content in the region. For brands, this means fewer mismatches, clearer outcomes, and influencer campaigns that provide tangible results.