Finalizing your goals
Clarity over your influencer marketing goals helps you understand how they will complement your business objectives. SMART goals (specific, measurable, achievable, relevant, and time-bound) ensure efficient planning and utilization of your organization's resources. Furthermore, goals give your team a unitary target to chase. Goals also allow you to set benchmarks for your campaign progress. We as the best influencer marketing agency in the Mena Region, determine whether your campaign progresses in the right direction or requires certain adjustments.
Planning a budget
Budget planning is essential, especially if this is your first influencer marketing campaign. Are you going with a long-term campaign involving multiple influencers or short term with a single influencer? After getting budget approval from your side, we strive to allocate maximum resources to complement each penny invested.
Identifying your target audience
Who do you want to reach with your marketing messages? What behavior and interest do they display? What are their pain points? We help you get these answers to help you pick and work with the right Influencers on content that encourages your audience to take your desired action -Thus boosting conversions. Knowing your audience also helps you optimize your approach, messaging, and targeting for better results over time. Moreover, tracking audience data over time allows you to change your products to meet customers' requirements.
Selecting an influencer marketing campaign
Your goals, target audience, and budget will us an idea of the type of campaign you should pursue. We prefer omnichannel influencer marketing campaigns. You have sponsored content, Vlogs, reels, stories, TV commercials, documentaries, community posts, contests and giveaways, social media mentions, and guest posting, - to name a few.
Giving Influencers Creative Freedom
Emirati Influencers expect freedom to express their voice and style because it resonates with their followers.
By keeping an open mind to fresh ideas and perspectives from influencers, we create exciting content that brings more likes, shares, comments, and conversions.
Leveraging multiple channels
Multiple reasons come to mind when we talk about utilizing several channels for influencer marketing. However, the prime reason would be increased visibility which is an outcome of reaching audiences on different platforms through diversified approaches, content, Influencers, and messages. More visibility results in more engagement from people who resonate with your influencers and their content. Engagement leads to higher conversion rates and ROI. And more conversions and a consistent supply of quality content make it easier for your customers to trust your brand and values.
Measuring performance
Measuring your campaign is vital because that is how you determine whether you have successfully achieved your set goals. We, as the best influencer marketing agency in UAE, do this by tracking key performance indicators (KPIs) like engagement rate, impressions, reach, conversions, total followers, leads, link clicks, brand mentions, website traffic, time on page, likes, shares, comments, total sales, etc.
Our state-of-the-art AI dashboard makes it easier to track your campaign performance.
Prioritizing Long-term influencer relationships
There are a lot of benefits to your influencer marketing strategy by keeping Influencers around for a long time. For starters, by showcasing how Influencers are excited to work with your brand over and over again, you reinforce your brand's authenticity and reliability in your customer's minds. There is also the question of maintaining consistency in message voice and tone, which is possible by collaborating with the same Influencers over extended durations. Finally, working with Influencers over multiple campaigns introduces new innovative ideas that build on your creativity. As a result, you get content that feels fresh to your audience - which compels them to be more involved in your brand.